Nike Does it Again

Ever since I can remember, that is when I first began thinking about playing sports, I was a fan of the company "Nike" and all that they stood for and represented. I believe that says something about the company, that they are able to reach out into such a small age group and capture their attention. As a company competing with the likes of Adidas, New Balance, And 1, etc. they are required to produce, genuinely created advertisements, capturing the hearts of all those sports fanatics, such as myself. When I witness a Nike commercial, a lot of feelings and thoughts emerge as a result, the most common being "I need to get my butt off the coach, and do something active". Nike accomplishes this by creating harsh but true ad slogans such as "Just do it" and commercials showing motivated and determined athletes accomplishing their goals and dreams. In Nike's latest campaign "Everything you need is already inside" they use a popular song by the band the killers called "All these things that I've Done", which I believe captures the heart of any athlete. As the song talks about having soul, but not being a solider, various clips are being played showing great struggle, heart, and determination with various famous athletes. The advertisement is smartly placed, as you can find it on many sports network, websites, and their vary own site www.Nike.com. For years now they have captured the attention of a worldwide audience, it will be interesting to see if any of the other major companies will catch up, However as of right now it doesn't look as though it is a possibility